This diverse collection of logos showcases my ability to adapt and create unique visual identities tailored to a wide array of brands. From modern and minimalist to bold and playful, each logo reflects the core values and essence of the brand it represents.
I created an engaging brand design for Edgewood Dental, a well-established dental practice in Baxter, Minnesota, by focusing on blending professionalism with warmth to appeal to their loyal patient base while attracting new clients. I started by researching the practice's values, history, and the local community to ensure the design would resonate with the people they serve.
The logo was carefully crafted to reflect both trust and approachability, using modern typography paired with a soothing color palette—key qualities in the dental field.
To enhance brand cohesion, I developed a comprehensive visual identity system, incorporating these elements across their website, signage, marketing materials, and social media platforms. The result was a cohesive, modern brand that helped Edgewood Dental strengthen its presence in the local community, attract new patients, and communicate its commitment to high-quality, compassionate care.
The branding work I designed for The Brighter Days Foundation focuses on conveying warmth, hope, and positivity to reflect the organization's mission of helping seriously and chronically-ill children, ages 0-18, and their families living within the Brainerd Lakes Area of Minnesota by surprising them with meaningful gifts and/or opportunities to brighten their day.
The visual identity features cheerful and vibrant color schemes, and imagery that captures the spirit of joy and resilience. The logo integrates elements that symbolize light and growth, aligning with the foundation's commitment to providing moments of brightness and comfort. The branding also includes thoughtfully designed collateral, such as brochures, social media templates, and event materials, ensuring a consistent and uplifting message across all communication platforms. Overall, the design emphasizes empathy, optimism, and the transformative power of kindness, helping to position The Brighter Days Foundation as a beacon of support for families in need.
The EkoMarkt is a sustainable, eco-friendly building complex located in the heart of Northern Minnesota. It is a forward-thinking development that blends environmental responsibility with modern design, offering businesses a space that harmonizes with nature while providing the comforts of contemporary design.
For this branding project, I worked with Dental Edge Lab, a dental laboratory based in Baxter, MN, to develop a comprehensive visual identity. The goal was to create a professional, modern, and trustworthy brand that communicates the lab's commitment to delivering high-quality dental products and exceptional service to dental professionals.
The branding process involved designing a sleek, modern logo that reflects the lab’s precision and technical expertise.
For Tallgrass Biologics, a cutting-edge company dedicated to pioneering immunotherapeutics to protect honeybee health, I designed a brand identity that captures the innovation, sustainability, and natural essence of their mission. The design focuses on blending modern science with environmental stewardship, incorporating elements that reflect both the precision of biotechnology and the vital role of honeybees in our ecosystem. The logo incorporates organic shapes and a soothing color palette inspired by nature, with subtle bee motifs to reinforce the company’s commitment to protecting these essential pollinators. The visual language across all brand materials emphasizes trust, care, and the forward-thinking approach that Tallgrass Biologics brings to the field of immunotherapy. This branding sets the tone for the company’s efforts to lead in a niche industry while making a lasting impact on the health of our planet’s most important insects.
For Apex Professionals, a leading tax and finance expert company, I undertook a comprehensive branding project that included designing a new visual identity, website, and signage to reflect their expertise and professionalism in the financial services sector.
The goal was to create a modern, trustworthy, and approachable brand image that would resonate with their clients while elevating their reputation in a competitive market. The branding process included a custom logo design, color scheme, typography, and supporting visual elements that conveyed professionalism and clarity.
The Northern Plaid Festival was a heartfelt celebration of community, creativity, and connection, designed to bring people together in support of the Brighter Days Foundation. Created with a unique blend of warmth and local spirit, the festival features vibrant branding that embodies the essence of togetherness, tradition, and giving back. Through music, art, local vendors, and family-friendly activities, the festival raises awareness and funds for the Brighter Days Foundation, a non-profit dedicated to creating positive change in our community. With every plaid pattern and event detail, the festival serves as a reminder of the power of unity, and the meaningful impact we can have when we come together for a common cause.
For S3 Meats, a sustainable and organic meat-producing farm, I developed a brand identity that highlights the company's dedication to ethical farming practices and high-quality, responsibly sourced products. The design captures the essence of natural, free-range farming with earthy tones, clean typography, and subtle nods to the farm-to-table journey. Through every element of the branding, from the logo to packaging, I aimed to convey S3 Meats' commitment to sustainability, transparency, and exceptional quality.
For this branding project, I had the opportunity to craft a distinctive and sophisticated brand identity for Strand Salon, a boutique hair salon known for its personalized service and premium hair care experiences. The salon’s vision was to create a refined yet welcoming atmosphere that would resonate with its upscale, style-conscious clientele.
For this branding project, I collaborated with Brookie's Cookies, a small, local cookie brand, to craft a warm, inviting, and playful brand identity that would resonate with cookie lovers of all ages. The goal was to create a memorable brand that reflects the homemade, heartwarming nature of their products while standing out in the competitive local dessert market.
I designed a logo that combines a fun, friendly vibe with a touch of nostalgia, capturing the essence of freshly baked, irresistible cookies. The color palette was carefully chosen to evoke a sense of warmth and comfort, while the typography reflects the brand’s playful and approachable personality.
This design project aimed to create a comprehensive brand identity for a new, small-scale recycling business in a community that currently lacks local recycling services. The goal is to develop a clean, approachable, and eco-conscious visual identity that resonates with the community, encouraging participation and raising awareness about the importance of recycling.
For this concept branding project, I created Out + About Coffee Bar, a modern mobile coffee truck designed to deliver an elevated coffee experience on the go. The goal was to develop a bold, contemporary brand that captures the essence of mobility, innovation, and high-quality coffee while maintaining a sense of warmth and approachability.
Hazel's Market is a warm and inviting coffee and bakery concept that blends artisanal craftsmanship with a community-focused ambiance. The concept focuses on providing high-quality, freshly baked goods alongside a carefully curated selection of specialty coffee, creating a space for customers to indulge, connect, and unwind. For this concept project, I designed both the branding direction and the interior design to reflect the essence of warmth, comfort, and authenticity that defines Hazel's Market.
This branding project aimed to establish a unique, memorable, and high-end brand identity for Haute Fleur, positioning it as a leader in the luxury cannabis space.
