I created an engaging brand design for Edgewood Dental, a well-established dental practice in Baxter, Minnesota, by focusing on blending professionalism with warmth to appeal to their loyal patient base while attracting new clients. I started by researching the practice's values, history, and the local community to ensure the design would resonate with the people they serve.

The logo was carefully crafted to reflect both trust and approachability, using modern typography paired with a soothing color palette—key qualities in the dental field.

To enhance brand cohesion, I developed a comprehensive visual identity system, incorporating these elements across their website, signage, marketing materials, and social media platforms. The result was a cohesive, modern brand that helped Edgewood Dental strengthen its presence in the local community, attract new patients, and communicate its commitment to high-quality, compassionate care.