Seasonal

Photo art direction for a seasonal Easter campaign that blended playful charm with elevated, shoppable storytelling. The imagery balances soft pastels, natural light, and layered textures to create inviting vignettes—from styled tabletop brunch scenes to whimsical bunny décor moments. I focused on creating warm, family-centered compositions that highlight product details while capturing the joy and optimism of spring, resulting in cohesive visuals designed to inspire celebration and drive discovery across digital channels.