Target photo art direction

This collection showcases my expert photo art direction for target.com, where I led the visual strategy and execution of captivating imagery for an array of product categories. With a keen eye for detail and a deep understanding of Target's brand identity, I helped orchestrate shoots that balanced both style and functionality. Each image captures the essence of the products, emphasizing their features while maintaining a cohesive and on-brand aesthetic. My ability to craft engaging compositions, work within tight timelines, and collaborate with photographers, stylists, and internal teams resulted in high-quality visuals that not only enhanced the online shopping experience but also drove customer engagement. This body of work reflects my advanced skills in concept development, lighting and styling direction, and the seamless integration of photography into a digital retail environment.